Sunday, 6 May 2012

Tettenhall Wood URC

Here's another old school one - no Fancy-Dan graphics or printing here, thank you very much.

Its plain and simple sans-serif has an almost coiled dynamism that echoes the pun within, whilst the wavy underlining both emphasises the key element of the message and forms a surface from which the letters spring, like new life from the soil, and on which one can walk.  The whole springtime/new life wordplay is further reinforced by the choice of green (the dayglo somewhat restrained here...) for the background poster.

Punning successfully on so many levels at once - nice one.


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