Nice classic poster design, with some white shadowing on the letters adding depth, some nice alliteration drawing the whole slogan together and a common mis-drawing of the Olympic rings, turning them into a sort of complicated Venn diagram, which may just be enthusiastic ignorance, or it may be a cunning plan to avoid falling foul of the draconian Olympic copyright laws that saw so many shopkeepers threatened with prosecution...
I can only presume that the race referred to in the poster is a metaphorical one, as the only straight race in the Olympics is the 100m sprint as all the others are at least slightly curvy.

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